We’re four weeks away from the release of Jesus Feminist. It’s amazing and terrifying and overwhelming … and yet regular life pretty much goes on as normal.

In addition to the publisher doing their publisher-promotional-stuff this month, I wanted to do some grassroots organizing since that’s something that makes me happy.

In an effort to gather together people who want to help launch the book, we’ve started a Facebook community. You can like the page here. That will be the “street team” gathering place. It will be the first place to hear about contests and giveaways, that sort of stuff.  We’ll share your own reviews and responses with a broader audience, feature quotes and graphics inspired by the book, and freebies. We’ll announce any appearances or readings and opportunities to participate in the blog tour. I hope to see you there (and make sure you click “Show in News Feed” after you click “Like” so that you don’t miss a single announcement.)

There will be lots of ways to participate in the book release street team. For instance, we’ll have a fantastic contest just for those of you in book clubs, a synchroblog for my beloved blogging community, and an Instagram challenge coming up, too.

But here’s the one that has me really excited: a community-sourced photo project called “I am ______ and I’m a Jesus feminist.”

If you’re unsure if you’re a Jesus feminist, here’s the (not really) official definition:

Jesus Feminist definition

Here’s how the “I’m a _________ and I’m a Jesus feminist.” community project will work:

1. Make a clearly legible sign (it can be handwritten or computer generated, your call) that reads “I am ___________ and I’m a Jesus feminist.”

You can fill in your blank with whatever identity or designator you want to claim for this. You can be as serious or as cheeky as you want. Recruit your friends and family to participate, too.

For instance, here are a few of my friends with their signs:

IamaJFA JFcollageB JFcollageC

2. Then take a photo of yourself with your sign. Or, if selfies make you squeamish, have someone else take the photo for you.  Please make sure we can clearly read your sign and see your face. 

3. Upload your photo to the Jesus Feminist FB page and tag yourself in it. (Maybe make it your profile picture even.) Disclaimer: if you upload your photo, that’s considered giving us permission to share it or use it since it’s a public page.

4. We will take all of those photos that are uploaded and create a cool video with music. (I am ridiculously looking forward to this. Now to choose a song….)

Then we’ll debut it during the Release Week celebrations here on my blog to show how us regular people who are right in the middle of our real lives from all walks of life and experiences can come together and disarm the term “Jesus feminist.”

I can’t wait to see your photos!!! (I can foresee that I will use my allotment of exclamation points up very quickly this month.)

P.S. Someone hand me a paper bag to breathe into. It’s starting to get real, eh?

P.P.S. Huge thanks to Laura Tremaine, Megan Tietz, Ashleigh Baker, JJ, Troy and Tara Livesay, Joy Bennett, Megan Cobb, and Preston Yancey for being the kind of friends who do stuff like this at a moment’s notice without even blinking.

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